[ 03 — Studio ]
Small on purpose. The people on your first call are the people who do the work.
Frens House is an independent design agency. We work with artists, studios and founders on brands, websites, apps and campaigns.
No pitch team that vanishes after signing. No layers between you and the person making the thing.
- [ 01 ]
Senior only
Every project is run by the people doing the work. No juniors learning on your budget.
- [ 02 ]
One quote
A clear scope and a single fixed quote within 72 hours of the intro call. No surprise invoices.
- [ 03 ]
Ship weekly
You see progress every week: live previews, TestFlight builds, working software.
- [ 04 ]
You own it
Code, designs and accounts are yours from day one. We document everything we hand over.
- [ 05 ]
Easy to find
Pages load fast, work for everyone and are marked up for search engines and AI assistants.
- [ 06 ]
Stay if it's good
Many clients keep us on a monthly retainer after launch. Nobody is locked in.
Founder
Alec Urtu
Over 20 years of experience in creative direction, brand development, and experiential production, Alec brings together artists, brands, and communities through immersive experiences, creative storytelling, and unconventional ideas.
Founder
Shawn Gerlach
Full-stack engineer and systems architect specializing in scalable platforms, Web3 infrastructure, and onchain applications. Leads engineering and technical development at FrensHouse, turning creative ideas into functional digital experiences.
Founder
David Guerrero
15+ years of experience in culture-first marketing across music, streetwear, and Web3. He led GTM for Frens.House and Food Fighters Universe, developed campaigns for FEWOCiOUS and Art Blocks, and consulted for Coinbase, Adidas, and 9dcc.
Working together
- 01
Day 0
You send the brief
Rough is fine. The scope check helps if you're not sure where to start.
- 02
Within 24h
We reply
A person reads it and writes back.
- 03
30 min
Intro call
Scope, timeline and fit.
- 04
Within 72h
Fixed proposal
Scope, milestones and one price, agreed before we start.
- 05
Weekly
Build in the open
Demos, previews and a shared channel.
- 06
Ongoing
Launch & care
Handover, training and optional monthly support.
- [ 01 ]New launches
Fixed-price project
A defined scope, timeline and agreed price. Best for brands, websites, MVPs and app builds.
- [ 02 ]Big unknowns
Design sprint
One to two weeks to turn an idea into a tested, clickable prototype and a build plan.
- [ 03 ]After launch
Monthly retainer
Your ongoing design and engineering team for features, fixes, SEO and experiments.
We reply within one business day.